10 Awesome Video Marketing Tools
10 Awesome Video Marketing Tools
Here are ten tools to aid your company in spiceing up and enhance your video marketing program.
As per Cisco Cisco, video content from the consumer will comprise 80 percent of the total internet traffic for consumers Internet traffic worldwide in the year the year. This is a staggering 64% growth from 2014. If you're a marketer and are not yet benefiting from the benefits that videos can have on your content marketing strategy it's time to get on board with the trend.
But before you start putting your time and energy to making videos, make sure you understand the your brand's story is trying to convey. Are you looking to describe the way your product functions? Are you looking to explain the way your product solves the problem? Are you in search of an engaging video that will reflect your business' image?
Whichever direction you choose to go Keep your viewers in mind when you brainstorm ideas for video content.
Once you've determined the kind of video you're planning to make, ensure that you don't make it too long. You have only two seconds to capture the attention of viewers and make sure it's worth the time. It is also important to ensure that your video has a call-to-action in it and is integrated into your site, posted via social media and includes all SEO fundamentals: the transcription of keywords, key words, tags as well as a thorough description and a catchy name.
While all the suggestions above are crucial to consider when planning an effective videos marketing strategy You should also utilize tools that will offer you video analytics and editing software that is easy to use, or even allowing you to create distinct videos - like animated videos that will can help your business stand out from your competitors.
Where can you get these helpful tools? Here are 11 of them in no specific order, that can assist your business in enhance and boost the effectiveness of your video marketing program.
1. Wideo
Established in 2012, Wideo is a video online platform that lets you quickly create, edit and share videos. Wideo offers you the ability to customize your advertising or presentation, tutorial, or product demo, adding an image, logo, or maybe even music for the background. If you're not confident in creating videos from scratch then you can make use of some of the templates that are pre-designed to get started within a couple of minutes. You can also hire one of Wideo's experienced graphic designers if you truly require something different.
Wideo offers a no-cost plan for videos less than 45 seconds long. If you want longer videos, prices range from $9-$39 per month.
2. Viewbix
Viewbix is a video-based marketing tool that allows you to make an engaging video with just three steps. This will take just five minutes. This can be accomplished by inserting a link in your video, identifying your video by adding your logo and call-to-action buttons and then selecting apps that assist you in achieving goals such as lead capture.
You can then upload your video to social media sites like Facebook and Twitter. Additionally, you can use the analytics to make sure you can determine what's working as well as what's not. If you're at ease managing your own videos, you could employ the services of Viewbix to handle every aspect of your video-related campaign.
Viewbix comes with a free version for users with only the one account. If you have a larger number of users or wish for Viewbix manage your campaign, you'll need to speak with a sales representative.
3. Slidely
Since 2012, Slidely has offered users the capability to create music videos or video slideshows made from photos you already have and music clips. It is then possible to directly share your new slideshow to Facebook, Twitter, Instagram, YouTube, and Pinterest. You can also use widgets and badges that allow you to insert the video on a website or blog. What is what makes Slidely distinct is that it's a social network where people can connect and see each others' work.
You can sign up for Slidely for no cost on your computer and download their iOS and Android app for absolutely nothing.
4. Powtoon
Powtoon is another application which allows you to make professional-looking, animated videos for your products or tutorials, or even presentations. The company was established in 2012 and Powtoon is renowned for having an incredibly simple and user-friendly interface that will guide users through every step of the process. Additionally, you can transfer your YouTube videos YouTube with just a couple of clicks. Powtoon claims that its users have seen a staggering 30 percent more engagement.
Powtoon offers a free version, however it includes a watermark as well as maximum five minutes worth of footage. The plans that don't have watermarks begin at $18 per month.
WeVideo has a no-cost plan, however for greater storage options, you'll need choose between the $7 or 20 per month plan.
6. Stupeflix
It is possible to begin making videos with Stupeflix and it's an awesome iphone app at no cost. At $29/month you can upgrade to Pro Version. Pro Version which allows you to create unlimited HD videos, voiceovers that are text-to-speech and a custom call-to action button
The trial is free for seven days for VideoScribe however, after you purchase the program (right at the moment, it's $11/month) your watermark will disappear, and you'll be able to make videos in HD and also work offline.
8. Filmora
The program was initially referred to in the beginning as Wondershare Video Editor, Filmora is a software program that gives users the possibility of performing basic edits (trim rotation, trim and contrast, brightness and speed) and audio editing, as well as advanced effects such as Picture in Picture and Scene detection.
Filmora is also loaded with an vast music libraries and filters, overlays, and even text that will help the video pop. To begin, simply upload the content on your preferred device and begin editing. There are lots of video editors out there but Filmora's user-friendly interface ensures it one of the most simple and most effective editors that marketers can utilize. You can also find inspiring instructional and tutorial videos that aid you in getting the most value from Filmore.
You can try Filmora an opportunity to test it at no cost however, you'll need to buy the software at $19.95 annually or $39.99 for lifetime access.
9. Vidyard
Since the year 2010, Vidyard has been providing video marketers with vital information like the amount of attention span viewers, click-through behaviour as well as the place where viewers are, how your videos are shared and the ways that videos can help boost an increase to your return on investment.
These kinds of data and metrics mean you are able to create and share your videos since you know where and how to draw attention of your viewers. Vidyard can also let you build an email gateway at the beginning of your video to get email addresses as well as CTAs that pop-up. Embedding can be done via landing pages and an integration to Salesforce.
10. Wistia
Wistia allows you to create up to 25 video clips for no cost. However, you might want to look into the paid plans which start at just $25/month to make use of features such as marketing integrations and lead generation tools along with advanced analytics.
Video marketing will not go away. In fact, it's going to grow. Although creating and publishing videos could be costly in the past, today there are plenty of tools that can generate guides, create or allow you to create the whole video on your own at a very affordable cost that is good news for the budget.In the end, there's nothing to stop you to not launch an online campaign for advertising.
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